JUNE 2014 - Current

PrestaShop - San Francisco, CA

Reporting to the CMO, I’m responsible for managing the company’s global community program and budget. This includes an international brand ambassador program, community management, events and product marketing. PrestaShop’s open source community includes 1 million users located in 190+ countries.  

Achievements

PrestaShop Ambassador Program

Created and launched a Brand Ambassador Program for our open source community. PrestaShop has a very international user community: the software is running in every country of the world (except North Korea), and it’s been translated into 65 languages.

The goal of the Ambassador program is to select ambassadors who will work with us on a volunteer basis. They represent PrestaShop on the forum, and at events. This program enables us to bring our users together in local meet-ups, all over the world.

Today we have 52 ambassadors in 27 countries, running 3 to 5 meet-ups per week. The goal is to have 150 ambassadors in 60 countries by Q4 2016.  

→ Learn more in my portfolio.

PrestaShop Community Day #8
Paris, France - June 2015

PrestaShop’s annual user conference. This is a one-day event with keynotes, media, partners, master classes, and workshops for our user community.

• 2,000 attendees, a 33% increase from 2014 
• Speakers from Waze, Pinterest, Airbnb, plus multiple partners and users
• Over 25 journalists covering the event
• 85% of the event costs were covered by partner sponsors

→ Learn more in my portfolio.

Upgraded the Product Launch process at PrestaShop

The product team and I developed a new launch process. Our goal was to inform the community about upcoming product releases earlier in the development cycle. This is particularly important for open source communities who collaborate on software development. Additionally, we connected the product launch process to our new Ambassador program. Ambassadors get access to product updates, early and often. They speak directly to our product teams. This enables our Ambassadors to communicate product updates very effectively with their local meet-up groups.

May 2011 - JUNE 2014

PrestaShop - Miami, FL

Reporting to the CEO, I was responsible for building an international marketing program and team. In three years, I grew the marketing team to 20 people, based in Paris and Miami. I managed the marketing strategy, budget and annual plans. During this time, PrestaShop increased the user base by 33% from 150,000 to 200,000 active stores. The open source community also increased by 116% from 300,000 to 650,000 members.

My team was in charge of everything related to web marketing, events, PR, community engagement, content management, product launches, partner marketing, corporate communications and design.

Achievements

• Organized Community Day #4 (Paris, 2011) with 1,000 attendees from 10 countries (+20%). → Learn more in my portfolio.

• Organized Community Day #7 (Paris, 2014) with 1,500 attendees from 15 countries (+50%). → Learn more in my portfolio.

• Launched PrestaShop v.1.6 – broke the 24-hr download record by 150%.

  • 137,000 downloads the first month

  • Record level of traffic to the website during the launch

• Managed the full redesign of the corporate website www.prestashop.com.     → Learn more in my portfolio.

• Scaled the international marketing, from 5 to 9 languages

• International project coordination to support North America, LATAM and EMEA regions

• Hires, training, and management: grew the team from 10 to 20 employees in Paris and Miami, FL. 

• Launched partner marketing with international partners like PayPal, eBay and Google 

  • Go-to-market strategy for joint products

  • Webinars and content marketing

  • PR, social media, etc.

• 2013 – Bsoco Award in the CMS category

• 2013 – Ranked #1 Open Source Online Business Solution at the EcommerceBytes Sellers Choice Awards

• 2014 – People's choice CMS Critic Awards

  • Best eCommerce Solution for SMB

  • Best eCommerce Solution for Enterprise

Nov. 2007 - May 2011

PrestaShop - Paris, France

Reporting to the CEO, I managed the marketing strategy, budget and annual plans. During this time, we increased the user base for PrestaShop from 1,200 to 150,000 active stores. The open source community also increased from 10,000 to more than 300,000 members.

Achievements

• Launched multiple products and new versions of products

• Launched a new Marketplace to sell Addons modules & ecommerce templates

• Set up a weekly newsletter program, and marketing database → Learn more in my portfolio.

• Defined partnership programs for both industry partners and web agencies

• Organized 3 successful user events with significant growth: +170% in 3 years - from 250 to 850 attendees → Learn more in my portfolio.

• Scaled communications from 2 to 5 languages to expand the company’s international reach

• Hired and trained a team of 10 people with expertise in web marketing, content and product marketing

• 2010 – Packt Publishing Open Source Award for ‘Best Ecommerce Open-Source’

• 2011 – Packt Publishing Open Source Award for ‘Best Business Application’

2007

VideoMark - Paris, France

VideoMark is an agency specialized in the production of video product presentations for ecommerce websites.

I helped the company during its creation stage: handled legal paperwork, hires, HR.

Education

2008 - 2009
Commerce and Marketing on the Internet - graduated with honors
Bachelor's Degree, Institut Universitaire de Technologie d'Evry-Val d'Essonne
Evry, France

Web projects management, marketing and technical aspects. Introduction to web development, strengthening of marketing knowledge in the field of ecommerce.

2006 - 2008
Economics and Management
Associate Degree, Université Panthéon-Assas - Paris II
Paris, France

Recognized university teaching international economics and business management.

SKILLS & tools

Pragmatic Marketing Certification, PMC-III
Santa Clara, CA – 2014
Product Marketing Foundations, Market and Launch 

LANGUAGES

English (Fluent)

French (Native language)

Spanish (Conversational)