As a startup-er, I'm very operational and versatile. While advocacy marketing, events and community management are my areas of expertise, I have managed many product launches and web projects successfully.
PrestaShop Ambassador Program
Officially launched in June 2015 during PrestaShop's 8th Community Day, this programs expands the editor's international reach by appointing local community members as brand ambassadors throughout the world. These volunteers organize meetups, webinars, help moderate the forum, create local content, evangelize and advocate about the ecommerce software, thus growing the community.
I managed the whole project from A to Z: scope, specifications, legal frame, website, ambassador recruitment and daily management.
I currently manage 52 ambassadors from 27 countries, while supporting 3 to 5 events per week and scaling to reach 150 ambassadors by the end of 2016.
#WeAre1Million: 1,000,000th Community Member Celebration - March 2016
I conceived this 5-week long campaign from A to Z to celebrate the millionth member within PrestaShop's Open-source Community. I collaborated remotely with peers in Paris to make a beautiful landing page, multiple blog posts, a strong social media campaign and gift shipments happen.
The main piece of this campaign is a timeline going through the PrestaShop Community's history, showing how it contributed in making the software better and more international every day. 40 exceptional Community members from 24 countries have been selected based on their contributions, highlighted in several publications and rewarded with custom-made gifts.
To spread the word and drive engagement around the campaign, a contest was launched and the Ambassadors were mobilized to celebrate during their local meetups. The result was an amazing response on social media, with pictures from 15+ countries.
Makeover of PrestaShop's Website - 2013
I fully managed PrestaShop's website makeover from scratch with just a designer and a developer. The new design came with a new custom-made back-office to manage the site's content.
I established the mock-ups and specifications for each page, briefed both the designer and developer about what was expected and followed closely the progress every day.
The website was very innovative back then:
- a live map showing the action in real time within the PrestaShop ecosystem (downloads, forum posts, ...),
- a random highlight of community members on the homepage,
- a live connection to the software's SVN showing the improvements made in real time, etc...
Weekly Newsletter Program - since 2009
I created and set up a weekly newsletter along with an email address database.
In 2008 the newsletter started to be sent in English and French, and Spanish was added soon after.
German and Italian translations completed the program in 2011. Portuguese and Polish were added in 2013.
Today, the program still exists and consists in a bi-weekly newsletter sent in 8 languages to over a million recipients.
